5 Meeting Minutes Examples
The source material: Summary of the marketing meeting
For additional context let’s go over what was discussed in the meeting that covers most of the examples. Bash transcribes the audio of our meeting for us, alternatively you can also upload a text source if you already have the transcript at hand.
The growth marketing manager presents a PowerPoint presentation discussing the performance of articles and metrics on the company’s dashboards. The ranking of articles has seen slightly sluggish growth.
Out of the 310 rows of keywords the team has been working on, only 10% are currently ranking. Despite no notable change in the number of ranking articles, the ones that did rank performed better.
The manager proposes a change in priorities for the October sprint, focusing on optimizing existing content rather than creating new content. Website improvements, outbound SEO work, and optimizing meta descriptions and titles are also part of the plan.
The team considers pausing the outsourcing of content and assesses the need for in-house content creation. The growth marketing manager highlights the importance of analyzing the reasons behind past content not ranking and working on improvements.
The presentation concludes with a discussion on upcoming tasks and adjustments to the October sprint plan.
Meeting Minutes:
Example #1 Growth Marketing Manager
Attendees:
[Name 1] [Name 2] [Name 3]
Decisions and Action Items:
Refocus priorities for the October sprint based on the discussion (Growth Marketing Manager, Deadline: [Deadline])
Inform freelancers about the temporary break (Growth Marketing Manager, Deadline: [Deadline])
Optimize existing content to improve rankings (Growth Marketing Manager, Deadline: [Deadline])
Implement website improvements for SEO and click-through rates (Growth Marketing Manager, Deadline: [Deadline])
Continue backlink work and explore outbound guest posting (Growth Marketing Manager, Deadline: [Deadline])
Analyze reasons for content not ranking and consider adjustments (Growth Marketing Manager, Deadline: [Deadline])
Coordinate with Victorious on optimizing case studies and explore SEO opportunities (Growth Marketing Manager, Deadline: [Deadline])
Set up a tracking mechanism to monitor article performance (Greta, Deadline: [Deadline])
Explore options for tracking article performance through Google Search Console or Google Analytics (Growth Marketing Manager, Deadline: [Deadline]) [End of meeting minutes]
1. How to Write Minutes of the Meeting Example:
Writing short but effective meeting minutes
We take the source material uploaded to Bash and create a new draft. From the available templates we select “meeting minutes template” and set the following configurations:
Meeting Name: SEO Content Optimization Meeting Date: [Date] Time: [Time]
Attendees:
Project Manager (PM)
Greta
Gita
Agenda:
Review of current SEO performance and rankings
Prioritization of content optimization tasks
Decision on freelancer work and content outsourcing
Discussion on case studies and their SEO optimization
Planning for guest posting and backlink strategies
Summary: In this meeting, the team discussed the current SEO performance and rankings of the website. The PM presented a PowerPoint presentation highlighting the sluggish growth in ranking of articles and the need for content optimization. The team identified keywords that were not present enough, issues with organic flow, and structure of the content. It was decided that the team would focus on optimizing existing content rather than creating new content that may not rank well. A decision was made to freeze freelancer work temporarily to assess the impact of in-house content optimization.The SEO agency will work on optimizing meta descriptions and titles to improve click-through rate. The team also discussed the possibility of guest posting and outbound SEO efforts. The PM mentioned the importance of case studies and their potential for SEO optimization.
Decisions and Action Items:
PM to update October sprint tasks to align with the focus on content optimization.
Gita and the PM to collaborate on optimizing the June content ideation articles.
PM and Greta to discuss workflow for releasing two SEO blogs per week.
PM to discuss with Victorious the SEO optimization of case studies.
PM to share backlink work done and discuss the allocation of backlink tasks with Gita.
PM to explore options for tracking article clicks through Google Search Console.
Freelancers to be informed of a temporary break in projects, without burning bridges.
Note: These minutes are attached to the meeting agenda for reference and comments.
2. Generating a longer version of the meeting minutes
For the second example of meeting minutes, we’re looking for more context. Let’s change the settings compared to our first iteration.
We’re writing for an audience that is familiar with the subject, and the person who writes the minutes this time is a project manager.
Meeting Name: SEO Content Optimization Meeting
Date: [Date] Time: [Time]
Attendees: Project Manager (PM) Greta Gita Agenda:
Review of current SEO performance and rankings Prioritization of content optimization tasks Decision on freelancer work and content outsourcing Discussion on case studies and their SEO optimization Planning for guest posting and backlink strategies Summary:
In this meeting, the team discussed the current SEO performance and rankings of the website. The PM presented a PowerPoint presentation highlighting the sluggish growth in ranking of articles and the need for content optimization.
The team identified keywords that were not present enough, issues with organic flow, and structure of the content. It was decided that the team would focus on optimizing existing content rather than creating new content that may not rank well. A decision was made to freeze freelancer work temporarily to assess the impact of in-house content optimization.
The SEO agency will work on optimizing meta descriptions and titles to improve click-through rate. The team also discussed the possibility of guest posting and outbound SEO efforts. The PM mentioned the importance of case studies and their potential for SEO optimization.
Decisions and Action Items:
PM to update October sprint tasks to align with the focus on content optimization.
Gita and the PM to collaborate on optimizing the June content ideation articles.
PM and Greta to discuss workflow for releasing two SEO blogs per week.
PM to discuss with Victorious the SEO optimization of case studies.
PM to share backlink work done and discuss the allocation of backlink tasks with Gita.
PM to explore options for tracking article clicks through Google Search Console.
Freelancers to be informed of a temporary break in projects, without burning bridges.
Note: These minutes are attached to the meeting agenda for reference and comments.
3. Customizing our meeting minute example with a dedicated prompt
Let’s play around with the configuration some more. For the following, we have chosen an understanding tone, audience that is not familiar with the subject and a project manager. We also want to have the summary in a bullet list instead of text paragraphs. So we ask the AI to do so in the summary box.
Meeting Name: October Sprint Planning Meeting
Date: [Insert Date] Attendees: Project Manager (System), Gita (Content Writer), Greta (Content Writer) Agenda:
Dashboard Metrics
Ranking of Articles
Backlinks
Clicks and Impressions
Prioritizing Content
October Sprint Plan
Website Improvements
Summary of Key Discussion Points:
Sluggish growth observed in the ranking of articles with only 10% currently ranking.
No significant change in the number of ranking articles, but improvement in the ones that did rank.
Pages that are currently ranking well include the meeting agenda and remote work tools.
Proposal to prioritize optimization of existing non-ranking content by revisiting keywords, improving organic presence, and ensuring good readability and structure.
Content release plan for October includes publishing two SEO articles per week and finishing the backlog of 10 completed articles from the June sprint.
Focus on use case-based content and freezing freelancer work if it is not contributing to ranking and aligning with the product and user base.
Plan to improve competitor and use case pages by updating them to the new format and increasing word count for better SEO.
Continuation of backlinking efforts and exploration of one outbound guest post.
Assessment of past content to identify reasons for non-ranking and decide on the possibility of moving content creation in-house.
Plan to optimize meta descriptions and titles of published content to improve click-through rates.
Decisions and Action Items:
Gita to review current keyword research pages and content ideation articles and make improvements.
Greta to assist with optimization of past content and images.
Review workflow for releasing two SEO blogs per week during one-on-one meetings.
Explore possibilities for one inbound and one outbound guest post.
Share backlinking sheet and discuss allocation of tasks between Gita and Project Manager.
Discuss case study optimization and connection to search queries .
Project Manager to explore methods for tracking clicks on articles.
Project Manager to inform freelancers about temporary break in content projects.
Optimize meta descriptions and titles of published content.
Please refer to the attached presentation for detailed information. Discussion and comments can be added to the meeting agenda.
4. Writing minutes of meeting example:
Engineering team meeting
For our last meeting minutes example we’re taking an engineering meeting that discusses localization in an app. We’re going to configure it with similar items as our second meeting minutes example:
Meeting Name: Localization Discussion
Date: [Date not available] Attendees:
Agenda:
Discuss the proposal for localization
Determine the languages to be added initially
Address the issue of grammatical gender in user content translation
Consider the translation of UI text only
Explore how other apps handle localization challenges
Discuss the user preference for localization
Highlight potential anti-patterns in localization
Summary: The meeting focused on the topic of localization. David presented his proposal on different ways to approach localization for ROC. Feedback was sought from the team in order to determine the best course of action. It was emphasized that users from various countries were requesting different languages, and localization was deemed important. However, it was suggested to avoid right-to-left languages and instead focus on languages that require minimal UX changes. The team acknowledged the need to gather data on the grammatical gender of users to avoid awkward phrasing in translations. Several examples were provided to illustrate the challenges of translating user-generated content. The decision was made to translate UI text only, while making the interface language user-selectable. The team also discussed the potential pitfalls of assuming gender based on names and the need to ask users about their grammatical gender directly. Examples of other apps were suggested for further review and inspiration. The importance of correct grammar in translation was emphasized for users who are not fluent in English. Decisions and Action Items:
Maria to research how other apps handle localization challenges in Polish and Spanish.
Maria to explore ways to address the issue of grammatical gender in translations.
Kyle to ensure that only UI text is translated, not user-generated content.
Team to review the user preference for localization.
Team to consider potential anti-patterns in localization.
No specific deadlines were assigned.
SEO & Content Meeting Transcript
All right, I put together this really simple PowerPoint presentation with some information on our dashboards. If you're interested in keeping more of an eye on these metrics, I can for sure add you both to the backend for it. In general, what I've seen throughout this month is slightly sluggish growth in terms of the ranking of the articles. So as you see below, Victorious has added most of the content we have pushed live in here. So the 310 rows are all the sub keywords and main keywords we've been working on. So if you look at that content sheet, then all 10 of those words are like one part in that. So as you can see, we have 32 ranking, which means that only 10% of the current live articles are ranking. There's been no notable change within the month of the number of articles that are ranking, but the articles that did rank are ranking a bit better. So as you can see on the top part here, the yellow part indicates it's ranking 11 to 20, then the yellow part is 21 to 50, and then it's 51 plus on Cool Search Console. Let's see. In terms of backlinks, the panel itself gives a bit mixed signals, but I got around seven new backlinks for the month, but these are all focused at the keyword research articles. And then the clicks and impressions, we have seen a really slight drop. It's nothing too crazy in terms of like the numbers. It has picked up a little bit for October already. It's not on this presentation or on this slide, but there are some like good results coming in from this month itself. There's only a slight decrease in impression and clicks, but originally we want this to go up, right? Like this should go up like 20, 50, 100, maybe even more, and see substantial growth in those topics. But month over month, this compares it to the August timeline, for September it all has gone a little bit down, which has led me to think of reprioritizing or like looking into the sprint from a different perspective to make sure that the work we've already done and the things that are already live are actually making a bigger impact than they currently are. Let's see. Then what kind of pages are currently ranking well? So one of our keyword research articles, which is the meeting agenda, once it's doing well, remote work tools is doing decently as well. And then the compare pages, better than Trello, better than ClickUp have been gathering the most impressions. They're also on top of the clicks lists. So besides being very visible to people when they search, it is also one of the more clicked elements from our website. Let's see. So I've been thinking of changing a little bit what our priorities for the October sprint are. So first is we have a lot of content that is live, but it's not ranking. I think we should go back into the content that is currently not ranking at all, revisit it, see what is maybe wrong with it. Are certain keywords not present enough? Are they not present in an organic way? So does it feel like the keyword is stuffed in there, but doesn't provide actual value to the context where it's present? Does it read well? Does it flow? Just looking at the general structure and organization of it and see if there are any optimizations we can do based on best practices we know already. So is a certain keyword linked enough times in H2 or H3 headers, in images, et cetera? I would then take up the keyword research ones, which are the main five we have. And then Gita can look into some of the other ones that we have live that are currently not ranking anywhere. The content release for October, I talked with Victorious and we only need to do two SEO articles per week. We still have, I think it's the June sprint where we haven't released anything, but we have 10 articles that are finished. We could look into doing the final edits for those and making sure that we can release two a week for the upcoming weeks. Then we have use case based content. So the stuff me and Greta have been working on, plus there is one extra content brief that you can help us out as well, Gita, also gives you the opportunity to write something from scratch, which is probably more fun as well. And then maybe a more controversial topic is to freeze the freelancer work as all the content we're pushing live that they're writing is not ranking. So then the question is, to what extent do we want to continue doing this or outsourcing this if the stuff that we're getting is not really searching in front of search consoles? It's quite a bit of an investment, but the ultimate content we get from it is not at all times that well aligned with the product or the storyline does not flow as well. And it might not relate as well to our user base, to where we can share it as much in the different places we would like to. Greta? Hi, I'm just wondering about the reason why it's not ranking. So you think that the topic, like what do you think the reason is? I'm not sure. On the next page, I have conclude why past content is not ranking. So that's once me and Gita go over the current keyword research pages and content ideation articles to kind of think of the SEO best practices, see what pieces are not ranking and then seeing if after our changes, they start ranking. We might be able to deduce which elements of the past articles were not doing well, or why in some cases it's not ranking. I have my hypothesis of why some of the articles are not ranking, but we would have to test out and improve the content to truly come to a research backed or at least like metric backed conclusion on why it's not ranking. At the moment, I don't want to fully blame or like to any extent blame the freelancers, like we just have to see first after optimizing that content, whether it does actually rank. And if it does not rank, then it's a conversation that should be had with Victorious to see if they can help us conclude why certain pages are not appearing on Google search in any way. Okay, because well, intuitively, I would think that then we would need to look at articles that are ranking and then create some kind of like similar ones, right? Because then that would make sense, right? Yeah, it's a mix because we only have like three or two articles from content ideation that are truly ranking and they are in like the high ends of it. So it's not like they're ranking and they're like all ranking first page of Google, where we're like, okay, this is a good article that is ranking well. We don't have an example piece for that. So it might make more sense to test out the content we have and further optimize it than to put all our energy and efforts into creating more content that doesn't actually rank. Then for this page, last part is website improvements. So as you saw, the competitor pages and use case pages are both gathering a lot of impressioning clicks. So for example, rock.so slash use case slash freelance is actually quite popular, but the page is still in the old format. So I'll look into speed building a few of these pages out in our new format. So we increase the word count and SEO optimizing for a few keywords in order to see if we can get a few more of those use cases for competitor pages higher up. So we recently changed the format of our Slack page, for example, Slack Trello, I think ClickUp as well, but quite a few of the other ones are not yet changed to that format. So I'll look into doing most of the competitor pages. And I think for use case pages, Greta, you helped me with a few of them. So I think the content for those is already done. I don't think I need inputs or help with this, but I can ping you if there's anything where you have valuable inputs, depending on the interactions you have with the users. But it's good to say this is a priority for the October sprint. If we're already seeing that improved competitor and use case pages are gathering more impressions and clicks, then it makes sense to further optimize the remaining once we have the RNG have changed to the new layout of the pages. Outbound SEO work. So the backlinks, I think the backlinks bring some value. They're also very low efforts to do. So we will continue to work on those probably in parallel. I have a sheet for it. So we'll just make sure that we don't link with the same domains, but to continue gathering or at least having third parties linked to our blog, which I think signals Google, or at least brings, adds more entry points for people to find our products across other content pieces or just in general. I'd like to try and see if we can do one outbound guest post. So that is find a blog of relevant third party source where we think it's good to have a content piece branded by Rock live. Work with them at like a few backlinks to our keyword research papers. But in general, kind of like be present on third parties as well and then promote that across our already existing channels like social media and all that stuff as being present as an industry leader or in other relevant topics. Then the bullet of why past content is not ranking. So after we go through the different content ideation, keyword research articles, it's good to see like things we noticed maybe patterns of stuff that wasn't done or activities that should have been done but weren't or issues and mistakes in the copy that we think we should implement to kind of like optimize future applications of that. And then based on that, we can decide whether we want to continue outsourcing our content or move it in-house. I think we only have to publish eight SEO articles a month. So taking into account the size of our team, we might be able to just do it in-house where Gita would take the larger part of the SEO backlist for a month and I take one and Greta takes one, for example, should still be doable in the time availability you have. And we just prioritize it over other things. If we notice that, that like leads to us having better SEO ranking content. But I feel like that's more of a conclusion we'll reach towards the end of the month and taking into account the backlog of articles we already have. It's not needed to outsource as much currently because we have enough to publish for the next month and a half at least. So we can use this month more to really assess the content we have, how to make it better and setting up a workflow slash output flow that gives us the best ranking content or stuff that's actually viewable or like readable by people. Yes, Greta? So does that mean that we should inform the freelancers that for now we are taking a break? Yeah, so any projects you have running currently, I would just end them. I wouldn't start new content briefs with them. I think content briefs are still super good to do. So it's definitely not wasted work as it just becomes more of an internal process if we decide to move it in-house. Instead of a content brief, it would become a content pitch where the work you've done, Gita, for example, would just be like a summary to me of what you think is relevant based on the keywords. And then I just green light it or give you some improvements before you actually write it out. So to the question of whether to inform the freelancers of stopping, I would say yes for the time, just tell them we're taking a break. I would not burn bridges with any of them. So just be like, hey, we're taking a temporary break. We'll let you know towards the beginning of November if we have any new content pieces because we have enough produced already to just release on our blog. Okay, yeah, thanks. And then the last, which is just me and Victorious, I added it just to give a little bit extra context. For some pages, we have a lot of impressions, but nobody's actually clicking on them. So Victorious, who is our SEO agency, will look into the meta descriptions and titles of all the content that we have published in the past and they will optimize it to improve for click-through rate. Besides that, they also gave us some suggestions for website improvements focused on SEO, click-through rates or conversions. And I'll make sure to implement those on the different web pages as well throughout the sprint in order to try and get a lot of the content to rank a little bit better. That's most for this presentation. It's attached to the meeting agenda in case you want to look back at it or you want to add any comments for it. Let's see. To be discussed, the first point I put in is a priority refocus. So I'm going to pull up the October sprint. We can quickly check where the changes in availability slash work are and then set a more adjusted list to what we just discussed that also aligns with the availability and time commitment everyone can put into it. So the number of content briefs would go down as in we don't have to produce any additional ones as we're going to spend the month optimizing it. So that would give you some extra availability to then spend on optimizing past content. So we don't have a bullet for it yet. Let's see. SEO blogs, we should work towards two blogs on a weekly basis consistent to the victorious backlog. So I think this one is closed already. So this is finished. And then we have the seven bullets from the June content ideation. Either we can take this on together or you can just do the optimization for it and the images and share it over with me. Check how it went with the initial one that you did. And then in our one-on-one after this, we can discuss the workflow we set up to get these two SEO blogs released on a weekly basis. These are all already written and just require us to optimize the already existing content of them. Then guest posting. Let's get one relevant inbound guest post and one outbound guest post. That one stays. We'll just discuss that one further in depth after our meeting. Then backlinks, I'll share with you because I've done some of the work already. So it's quite easy. And then we do 10 where you do five, I do five. That link to our keyword research articles. We can discuss it in the one-on-one afterwards for in-depth as well. Case studies. We do have a case study planned besides the one from Dylan Greta. So we definitely do exchange still this month. Work on that. I think they're super useful to do. I'll talk with Victorious to see if we can look into SEO optimizing our case studies and if they have a workflow or recommendation they can provide us with how we can change the copy of our past case studies slash how we can plan new ones where besides the work we already do for it also make sure that maybe they connect to certain queries or certain things that people actually look up. So they, besides being the valuable resource they are as case studies, we can also set that question mark off. Okay, we want these to maybe gather more organic impressions in search. What might be relevant things that people search up or current flows that we can do to optimize past pieces plus new ones set up a workflow so they also rank for organic search. Your question? Yeah, is there a way for me to see how many clicks which article has? Yes, we can do that through Google Search Console. Let's see. Because that would be, I would be curious to see. On WordPress it's not visible, is it? No, so usually I use Google Analytics for it. I'll check if I can pull the pages out or if we can set a certain dashboard for it. Just to make sure. Because I think the case studies are, most of them are fun reads in terms of like, I think they provide a lot of information on Rock as a product and are user-based. So it would be good to extend the lifetime of the actual content piece by making sure it's also searchable across different. And you think at the moment, like if we don't put any conscious effort into optimizing it in terms of search, you think it's not popping up on Google if somebody is searching like, I don't know, productivity tools for freelancers, you think they don't get the FOSPA case study, for example? I don't think they currently do. It's not really calibrated that way. And I also don't know how to actually do it in depth. Like I don't have a process for it. So I'll reach out to Victorious and see if they can help with... I'll reach out to Victorious and see if they can help us set up a flow to actually make sure these are more visible as well and gather more impressions slash clicks after they're live. I think initially it got quite a lot of clicks, but that's when we shared it across our social channels. But after that, the content piece itself is not truly SEO optimized. Where I don't currently have the tools required to do a search into traffic of different words and all that stuff. So I might check with Kenzo whether we want to get a tool like that or whether we ask Victorious to do that for us for this one plus future case studies with one of our Flex credits, which are kind of like free for all that they can help us with. I'm still trying to understand like why those freelancer articles are not ranking. If they use all the keywords that are provided, then we check for the length, right? Like that we don't have too long paragraphs, too long chapters, sentences. And if we follow all the rules, why does it happen that it's not ranking? What do you think? I'm not sure either. So I think it requires a bit of in-depth rereading, re-optimizing, getting more backlinks and stuff like that. But I think it will be like Mingita will try to set up a report towards the end of the month with our findings from content ideation, keyword research. And then from there, we can look to further or like do better with the future articles that we actually write and publish on the blog. Actually, I do have a couple of ideas of like why that might be, but then I think it still needs to be researched a bit to find out. But yeah, I'm excited to go through this. What are your initial thoughts? I think it's originality, first of all, because I look at, you know, the process that we use for the briefs. And so most of the time, it just ends up being a mix of two to four articles that we find online for the same keywords. And so it kind of lacks original thoughts. And I think that's something that could be improved. And also the brand voice is not very consistent. So it also comes down to the individual freelancers and how it comes together. And yeah, it just seems like a bit of personality. So yeah, those are two points. I agree. Like it's definitely can be improved in that. But I just didn't know that Google can like understand it. I thought if you like, because I don't really know how this works. And I thought if you follow the rules, like it's like an algorithm, right? It doesn't really understand how original it is, but it does, right? They do scan the content. And so if it doesn't really have like, you know, additional information, they might not see a value in ranking the article because it's already been ranked, right? For other websites. Very similar one, I mean. Yeah, might be. So we'll see. Hopefully we can improve the current existing content and make it pop original and increase traffic. But we'll definitely set up a meeting towards the end of this month to plan November and get some like concluding thoughts on like, see if any of our improvements actually pulled off and got some articles to rank. Maybe didn't. And then we have to go back to the drawing board or have a chat with Victorious. But I think it's good to kind of take a step back from the flow we're doing now and seeing like, okay, it's not working, which can happen. What improvements and changes can we do in order to make sure that the content actually does pop off and brings traffic to our page and also leads to conversions for new users at the end of the day? And is it possible to see how many conversions we had? I mean, we still probably had something or we haven't. We probably had something. It's not possible yet to see how many conversions we've had. But we're setting that up this month as well. So towards the end of the month, we should have a way to see that as well. Perfect, yeah. Kind of like how the ranking is for like rock written articles. So let's say what is about how to use rock or, you know, like the task management part itself that is more like piece that was made by, I don't know, Kenzo or someone who works at rock versus freelancer work. Is there a way to kind of like do that? And I'm not sure if that could actually like conclude anything, but it might be interesting to look at that. Yeah, I think that's a good question. It might be interesting to look at that. What do you mean? Like if I have an example of something that was written by a freelancer versions, like so. Yeah, but yeah, like the topic will be different, but is there a way to kind of average those articles and kind of get an idea if original content ranks better rather than freelancers? I think we might be able to not have to outsource anything and see if there is any content ideation topics for like the next three one that are very similar to something we have already live. And then someone internal just writes it and we publish it. And if we see that that starts ranking faster than what has been live for the last two months, then that might bring the same conclusion without us having to outsource anything to a freelancer. Yeah, yeah. Just to see like if, you know, if that kind of makes sense or there's a way the theory. I have an example that we can test it out with if you wanted to do something like that, let's see. Because we currently have communicating with clients and then there's another client one, which is part of the new one, client management. So we could test, let's see if the traffic is similar-ish. So this one's client communication skills and this one is more client management tools, system app, software, et cetera. But we'll have to look through this list and see if there's any other ones that we can maybe use to compare. I'm not sure which ones are already out for production and which ones are, oh wait, actually this one, we have written out by a freelancer because it's from the June. But we could check what is here and then compare that one, build it, write it out ourselves, see if it connects to anything we have live and then just compare how it's doing slash kind of like present towards content we already have live. Yeah, and a good way to know how much time was dedicated to these articles because so I'm not sure how it happens with freelancers, but do they get a certain timeframe to write an article? Like, let's say, I don't know, you have five hours to write this article. Like, is it how it works or is it just, they do it on their own and then they say how many hours it was or is the fixed price or how does it work? We charge them per word. Oh, okay. Yeah, just to know like what is their incentive to doing a good work, right? Yeah, yeah, it's a good question as well because if it's word-based, it's less than if they spend more time on it, but usually they also don't want to spend too much time on it. So not fully sure yet. We'll have to see and dig a little bit deeper into the already existing content for that. But case studies wrap that up. I'll look into it and we'll optimize it. Just to add what Gita said, I think, I mean, I think they put effort, but the problem is that not all of them really understand the topics that well. And we talked about it with Nico because none of them have like a business background or tech background. So I think that's the problem. Like they can write, like at the moment we have actually only three and I think they write well, but there's just sometimes you can feel that they didn't, they don't fully understand and then they just try to write something, you know? And that's why the quality sometimes is not the best. Yeah, I think there's also that, but the last article that I kind of edited, I saw so many like small things that I think could have been avoided just if the freelancer read through, I don't know, like one more time. So like there was a lot of repetition of the same words. There was a lot of like, you know, like small things that you usually catch if you proofread your own work, right? And so I was wondering like why that was. I also made a couple of examples and yeah, I sent the feedback I think as well, which is like in the bullet points. I didn't see that. Maybe you could tag me so I could, but now I don't know if it makes sense to give that feedback to a freelancer if we're kind of stopping at the moment. So we can keep it in case we decide to continue. But now, I mean, we're just finishing. I don't know. But it's good to wrap up for that document as well. Like why is doing freelancer work not ranking? Like I think those bullets might have to do. do with it so we can use those thoughts and summaries as well for whatever we end up setting up for the end of the month okay uh let's see product release um this one's a bit out of seo and content i don't think these need to target either i think it's happening today or tomorrow and we do the webinar with it um which is slightly different reata can i change it to meeting hosts and see if it stops the time from because you do have the paid yeah but it doesn't change anything it still asks you to upgrade right well it still counts the time left even though i'm the host now all right no worries we'll go through these eight minutes and just see what the conclusion is um use case content um gita i have one article you can help me with um so usually what i do is i write a content brief for you and then you can write it out as an actual article you can make changes to the brief similar how do we do with the freelancers but it's mainly the main idea um that we want to get out of it and then you can work it out in how you think the content should work better besides that i will talk with victorious make this content rank for something or at least rank better and i'll ping you when the task i'll probably give you have experience with slack right me yeah oh like slack within using slack yep yeah i do okay then because we have a slack switching article um which i'll write a brief for i'll give you some resources and links and then you can um give it your magic uh and if you have any questions let me know then this is improved on one of the keyword research which is going to be this one um but i'll do all five i think it's important if we want to rank for these to just fix them up and make sure that they are all original um while ranking and all that stuff meeting agenda examples is one of the better ranking ones but it's also one of the articles i edited the most myself um so i'm always thinking like maybe giving it your personal touch truly does provide that extra effect slash added ranking and um popularity inbound linking issues i have fixed mostly um so this one's not that relevant then optimize these we discussed it yes orphan content it doesn't work content glossary i've done already and an inbound link optimization we can do when we do the fixes to the articles um which i'll discuss with you get that when we have our one-on-one later um missing how content is deprioritized um but i do think we should improve the help center with the search bar so i'll make sure to up um share that with one again when we do the next release which starts next week corinna um yes yeah so just one thing um i have this article written by a freelancer on project budget management and i made one round of corrections and she corrected it and i still feel like it's not that great as well so i don't know if it really makes sense to like send it back again or shall i just like put a bit more work myself and try to fix it and then maybe send to gita i don't know because i feel like if i send it back to the freelancer i mean it's an article but you can feel that she doesn't fully get it but i also totally understand because it's a complicated topic it's not for me it's super easy to get it as well because i don't have any experience with that and you would need to do research so i'm a bit um yeah confused right now it would be the best to do like how it would be the least time consuming yeah because i still have to pay for it now anyways so we can in theory we can ask for more corrections but i don't know if those corrections really help if it's better to just do it ourselves i think if you still notice there's grammar spelling and other issues with the actual text i would tell her to fix all of that and make sure that she proofreads it well and then the quality will just revisit it and make sure to fix it so i think quality issues she can probably not do that much too but if we want to start if we want to recycle as much of her content as possible and the grammar and spelling needs to be like perfect because if not we just delete the whole article and i think regardless of how well she knows the topic the grammar and spelling needs to be like in line with like our expectations okay yeah that makes sense thanks that's most for this talk i'll slightly tweak the different elements from the targets of this month and then we can get started on those tasks in order to kind of like do that reprioritization stop work with the freelancers and then just look into getting the content that we want to rank to rank this month see if it works and then come with conclusions towards the end of this month and kind of see if we can if we want to recalibrate all of our activities based on that or if we need to do some additional research or reprioritization if the content is still not showing any improvements or kind of like added traffic i do have more questions but i'm not sure if we have time yes have you ever considered like hiring an in-house writer so instead of freelancers you would have someone that is more constant and get can can actually get trained to like how to write and also get to know broad better so i think if we get results from these changes we do this month then it's definitely something we can consider so i see the value in an in-house writer but if we make all these changes this month and we don't see an improvement in the ranking of the content the ranking of the content then it wouldn't be a priority for like the short term okay all right yeah because in the long term it could also just save a lot of time for us with like editing and everything so might be worth looking into for sure i think it's going to depend on what we conclude towards the end of the month or if we see an uptake in traffic or rankings and if we don't then it's a different question or like a different set of priorities how we want to kind of like move forward with seo ranking pages and everything else in general okay yeah sounds good all right um let's see and i think towards the end of this month we should have a conversation on whether like what's going to happen with that so whether we want to move in-house how that will look like like will we get an additional writer for that like what does availability in the team look like or do we continue working with freelancers but briefs need to be different or explanations need to be more elaborated or anything like that and just do a comparison of like time investment cost quality and overall output or results metrics but i think that's easiest to do in a chat after we've done all this work i'm going to be out the first week of november so i would suggest we already pick a time slot to meet um at the end of this month and i'm thinking of picking the 27th so we have the most days to still make changes and improvements to all the stuff we already have as it usually takes a bit longer so i'm not sure if how fast we will be seeing improvements in the ranking of articles um but we'll just make the improvements make the changes and then see how far we get by the 27th and then just sprint plan the november sprint um a bit further out on that day as it would start the week after is the 27th a day that works for both of you um yeah it will depend what time but i'm also ahead in time so i think it should work yeah it should work for me as well because on on thursdays i have i have a class but i can pick a slot kind of myself so i'm flexible okay um i can set it at my 9 a.m which would be greta's 10 a.m and whatever time that is in south korea i'm not sure the difference is great bye bye for me right right yeah because okay yeah yeah all right um see we have less than a minute we have to say bye all right that was for today um let's keep in touch let's sync up for anything that's relevant um always ping me always send me a message always start a meeting with me if i can help with anything um always available to be of any guidance in all the scl work and then we'll just recalibrate i'll add some next steps in the notes and then we'll just keep discussing asynchronously thanks have a nice day guys thank you