Alex proposes refining Rock's SEO by targeting more relevant keywords, simplifying site structure, implementing a content strategy with a blog, building quality backlinks, and performing a technical SEO audit to improve mobile usability and site security.
Key takeaways:
1. Target long-tail keywords specific to Rock's features.
2. Improve site structure and user experience to reduce bounce rates.
3. Launch a blog for regular, relevant content updates.
4. Build quality backlinks through guest posts and partnerships.
5. Conduct a technical SEO audit focusing on mobile usability and security.