Setting up Google Alerts can provide several key benefits, with the main ones being:
Real-Time Monitoring: Google Alerts allows you to monitor the web for new content related to specific keywords or phrases. This real-time information enables you to stay informed about mentions of your brand, industry developments, or any subject of interest as soon as they happen.
Competitive Intelligence: By setting up alerts for your competitors' names, products, or services, you can gain insights into their activities, announcements, and media coverage, which can inform your own business strategies and market understanding.
Content Discovery & Curation: Google Alerts can serve as a tool for content discovery, helping you find fresh articles, research papers, blog posts, or other resources that you can use for content curation on your social media channels, newsletters, or website.
You can track new Google alerts for different keywords and summarize, ask questions and turn them into something new with Bash. Here's how:
First up, you’ll have to go to the Google Alerts site. Once accessed, fill the fields in the following way for your keyword:
Sources: Select blog, web & discussions. I suggest you don’t add news as outreach to news sites is almost guaranteed to fall on deaf ears.
How many: toggle to “all results” to increase the number of domains appearing. Lower DA/popularity sites are also more likely to collaborate with you.
Deliver: Pick RSS feed and not email. Sending these to your inbox will flood it and make it hard to work with the notifications.
The RSS work feed in Bash directly visualizes every Google alert as they appear. Adding the alerts here instead of your inbox allows you to keep things tidy, find relevant information faster, and reduce distractions.
To add your Google Alert, select “add new”, then pick “Google Alerts” from the available options and paste the link to the RSS feed in.
Once saved, a new tab appears with Google alerts. New data is automatically funneled into that view allowing you to start the outreach process faster.
Repeat the process if you’re working with multiple keywords and you’ll get a dedicated view for each one.
Does something pique your interest? Summarize and save the article. First, turn it into a topic to get a better grasp of what was discussed in the article. This enables you to understand the content faster and determine if your content or brand can be a good fit for the article.
Once you have all the information on the topic, select “write draft” and pick one of the 80+ templates including social media posts, emails, blogs, newsletters, podcast transcript and more to turn it into something new.