Content Publishing Opportunity: LinkedIn article

For this example, we've taken a LinkedIn article titled "How to (actually) become an authority on LinkedIn" and applied the "Publishing Opportunity Planner" template to its contents. See the content distribution plan given by Bash below.

Audience

Purpose-led C-Suite Execs & Founders - Targeting leaders eager to boost their LinkedIn presence.

User Generated Content

Encourage Sharing Experiences - Motivate followers to share their own success stories about building authority on LinkedIn.

Channels and Distribution

Subreddits: r/Entrepreneur, r/leadership, r/personalbranding
Slack Channels: #founders, #c-suite-network, #personal-branding
Facebook Groups: “LinkedIn for Business Growth”, “Startup Founders & Entrepreneurs”
LinkedIn Groups: “Chief Executive Officer (CEO) Network”, “Personal Branding Network”

Ask Bash

How can we measure the ROI of building authority on LinkedIn?
What specific content types have proven most effective for gaining visibility?
How can we encourage more genuine engagement on our LinkedIn content?
What are the best practices for balancing promotional and value-added content?
How do we effectively tap into LinkedIn's algorithm for greater content reach?

Mastering LinkedIn Authority for C-Suite Execs and Founders

Mastering LinkedIn authority, according to personal branding expert Gabriele Grikstaite, doesn't necessarily mean amassing a large number of followers or collecting likes. Instead, it's about strategic positioning to achieve professional objectives. Grikstaite shares insights from her journey of transitioning from corporate life to entrepreneurship with a focus on practical, goal-oriented LinkedIn engagement. She emphasizes the significance of building a personal brand that aligns with business ambitions over chasing vanity metrics. Key strategies include consistent, targeted posting and direct messaging to cultivate genuine connections and attract qualified leads. Gabriele underscores that building authority on LinkedIn is a gradual process, reliant on strategic efforts rather than instantaneous results.

Audience

User Generated Content

Channels and Distribution

Ask Bash

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