Apple Vision Pro Product Requirements Document

tl;dr: What is it?

Apple Vision Pro blends digital content with physical space.
Features advanced cameras, sensors, and Spatial Audio.
Custom micro‑OLED displays for stunning clarity.
External battery provides up to 2 hours of power.
Supports diverse applications across different environments.

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Problem Statement

Apple Vision Pro solves the problem of limited interaction between digital and physical worlds. Traditional devices restrict users to screens and limit immersion. This worth solving as it unchains creativity, productivity, and entertainment from 2D constraints, enabling unprecedented spatial experiences. ###

Goals

Business Goals

Increase market share in the AR/VR segment.
Drive revenue through premium product sales and subscriptions.
Strengthen Apple's innovation leadership.
Expand the ecosystem with visionOS apps.
Enhance customer satisfaction with cutting-edge technology.

User Goals

Create immersive experiences for work and play.
Enable seamless interaction with both digital and real worlds.
Provide exceptional visual and auditory experiences.
Ensure comfort and ease-of-use for prolonged periods.
Support diverse use cases from entertainment to productivity.

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Non-Goals

We are not aiming to replace traditional computing devices entirely.
We will not target professional-grade VR applications initially.
We are not developing extensive first-party content beyond essential apps.
We will avoid designing niche-specific hardware features.
We will not prioritize integration with non-Apple ecosystems.

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Audience

Three User Personas

Tech Enthusiast: Uses latest gadgets, early adopter, enjoys gaming and multimedia, explores new tech experiences.
Remote Worker: Works from home, needs efficient space management, values seamless multitasking and collaboration tools.
Creative Professional: Designer or artist, requires advanced tools for 3D modeling and immersive content creation, values high fidelity visuals and precision tools.

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User Experience

Set Up: User dons the device, completes initial calibration for eye-tracking and fit.
Immersive Theater: User selects a movie or show, customizes screen size, experiences Spatial Audio.
Productivity Workspace: User opens multiple app windows, connects Mac wirelessly, uses virtual keyboard.
Remote Meetings: User hosts or joins FaceTime calls with spatial personas and SharePlay.
3D Content Creation: User utilizes supported apps for 3D modeling, views objects at real-world scale.
Gaming Session: User plays visionOS games, interacts with environment, uses Bluetooth controllers.
Photography & Videos: User captures spatial photos and videos, relives memories with Spatial Audio.
Travel Mode: User watches content on flights, pairs with AirPods Pro for seamless audio.
Fitness Tracking: User participates in guided workouts using spatial apps and environments.
Accessibility Features: User activates Smart Color Invert, Live Captions, and other accessibility settings.

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Narrative

Apple Vision Pro is your gateway to a new world where digital and real intersect seamlessly. Imagine checking emails on a virtual screen while watching your favorite show in a virtual theater with Spatial Audio. Whether working, gaming, or connecting with loved ones, Apple Vision Pro transforms how you interact with technology, making it natural and immersive. ###

Success Metrics

Device sales volume and revenue.
Subscriber growth for visionOS apps and services.
User engagement metrics: daily active users, session length.
Customer satisfaction scores and NPS (Net Promoter Score).
App Store ratings and reviews for visionOS apps.

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Technical Considerations

Ensure low-latency processing for eye-tracking and hand-gesture.
Optimize battery life without compromising performance.
Maintain compatibility with existing Apple ecosystems.
Implement lightweight, high-performance thermal management.
Guarantee secure handling of user data, including Optic ID and camera feeds.

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Milestones & Resources

Research & Planning: 6 weeks
- Market analysis
- User research
- Technical feasibility studies
Design & Prototyping: 10 weeks
- UX/UI design
- Hardware prototyping
- Initial software framework
Development: 20 weeks
- Hardware integration
- Software development
- Testing and debugging
Testing & QA: 6 weeks
- User testing
- Performance evaluation
- Security audits
Launch Preparation: 4 weeks
- Marketing campaign
- Retail training
- Final product refinement

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Ask Bash

What are the specific hardware constraints or limitations we foresee?
Will we need new partnerships or suppliers for any of the components?
How will we manage data privacy and security for users?
What are the potential risks of user adoption, and how do we mitigate them?
Can we ensure compatibility with upcoming Apple ecosystem updates?

Apple Vision Pro Overview

Apple Vision Pro integrates advanced technology into a compact, wearable device, blending digital content with the physical world. It features a laminated glass and aluminum frame, advanced sensors, and custom displays providing more pixels than 4K TVs for each eye. Spatial Audio enhances the immersive experience. The device supports up to 2.5 hours of video playback and includes various bands for a comfortable fit. The custom M2 and R1 chips optimize performance and real-time processing. VisionOS ensures intuitive control via eyes, hands, and voice, making Apple Vision Pro a revolutionary tool for productivity, entertainment, and connectivity.